War Seemed More Relaxed in the 1950s

Photo Courtesy Women News Network
Photo Courtesy Women News Network

In today’s society, the mere mention of a bomb on a social networking hub could have the police knocking on your door. The term “terrorist threat” is held by loose standards as children and young adults could face jail time for inappropriate comments made to friends in jest. Would this kind of behavior been worthy of so much attention in the 1950s? When you look back at Cold War memorabilia, it seemed more like the populace accepted the possible future with a lighter heart.

Facts over Entertainment
Although public service announcements were revered by the populace in order to enlighten those about how to conduct themselves during a wartime scenario, the messages seemed to be more entwined with a relaxed motif. While the messages were important, they seemed to be more geared towards providing useful information as opposed to fear mongering that some television corporations thrive on. Back in those times, ratings were not what they are today. When you watch any news broadcast in today’s world, it feels more like entertainment than providing facts. In some cases, the facts are even in question.

No Fear Mongering There…
Billboards of the 1950s were of a different allure as well. While many were advertising bomb shelters to be built on your property, there was more of a salesman’s pitch than a sense of urgency. The images and fonts were that which would give the sense that the company could have been selling anything. Instead of using images and styles to inspire fear to drive sales, these companies appealed to the same decency as if they were to sell a refrigerator. Although the threat of nuclear war was very real to millions of people, there was more of a “used car lot” feel to the advertisements of yesteryear.

Preying on the Innocence of Today
The marketing aspects of today are much different than they were in the 1950s. Most designers are preying on the emotional attachment that images and even font styles can instill in a person to make the sale. Instead of the “this is what it is” approach to marketing, people now rely more on “this is why you absolutely need it” frame of mind.

1950s: Sure, a bomb shelter can protect your family.
Now: You absolutely need one of these in order to protect your family from turning into the grotesque visage of living decomposition that could happen after the fallout.

Smile, You’re Selling Bomb Shelters!
Regardless of what was being sold in the 1950s, everyone seemed to have a smile. This was truly the only driving point that would make people want to own whatever it was in the magazine. Everyone wants to be happy and grinning ear-to-ear as you swim in your private pool that came with your personalized bomb shelter could make you that happy. It wasn’t about sexualization of half-naked women sitting in the bleachers of a sports park seductively eating a cheeseburger. It was simple happiness; a far simpler moment than what the world has evolved into in a relatively short amount of time.

As time continues to wind around the clock, things continue to change as trends evolve from one to another. As the difference in the past half of a century has evolved, so will they continue. What kind of marketing do you suspect will be around in 2050 – nearly one hundred years after the Cold War?

This article is contributed by Madoline Hatter. Madoline is a freelance writer and blog junkie from ChangeOfAddressForm.com. You can reach her at: m.hatter12 @ gmail. com.

share this:


More articles:

Ultra Lounge music series – a must have!

This post on Mondo Erotica over on www.tikiloungetalk.com reminded me how much we love this music series…the Tikiloungetalk article has other music as well if you want to check it out. Ultra-Lounge is a series of compilation CDs released by Capitol Records, predominantly featuring music genres such as exotica, space age pop, mambo, television theme songs, and lounge. Each CD features detailed liner notes along with two related drink recipes, tips on how to serve

Read More

Final Trading Spaces Post

Ok, so I finally got over to take photos of my friends completed home…the 2nd of the Trading Spaces houses: The piece of furniture they built! It looks great…not sure if you can see in the picture, but there are lots of little details (like the one on the upper left on the ceiling). It did have a refrigerator and microwave in there, but she has removed it because the kids aren’t allowed to eat

Read More

The iconic Charles Eames DAR Chair

When you think of iconic furniture designers, for most people, one of the first names that will spring to mind is that of Charles Eames. The American designer, born in 1907, was one of the 20th century’s most celebrated and revered designers of furniture and he was responsible for crafting some of the most recognisable and sought after pieces of designer furniture of his generation. Charles Eames was responsible for countless pieces of designer furniture

Read More

The Ultimate in Mid-Century cool – a cold war bomb shelter!

Need to get away from it all?   Wish we could all be transported back to the days of “duck and cover”? Here’s a way to own your very own Cold War Era Atomic Bomb Shelter in Fort Pierce, Florida. The structure, built in 1967, was built during the Cold War, to “withstand the big blast” and operated as a former AT&T communications Bunker. It’s construction was prompted by the Cuban Missile Crisis and the telephone

Read More